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Deidre Alejo... acquired her interest in Gemology after moving to Hong Kong from Japan in
1987. She undertook two years of study under the British Gemmological Association program,
graduating and passing with distinction in 1990 and awarded the certification, Fellow
Gemmological Association (F.G.A.) of Great Britain and Hong Kong.
- Deidre... has lived in Asia over 24 years, 15 of those years in Hong Kong, the jewelry capital of
Asia, and 9 years in Tokyo. Her study of Ikebana in Japan and achieving fluency in the Japanese
language has taught her the importance of texture, proportion and color for harmonious designs
combining gemstones and precious metals. She established D'ALEJO in 1990 to bring Hong Kong
the level of service and design-sense so familiar to those who know Japan.
Celso Alejo... is the other half of the D'ALEJO business. An engineering graduate of the
University of California at Berkeley and a Graduate Gemologist (G.G.) of the Gemological
Institute of America (GIA), Celso brings over 21 years management experience in Asia working
with multinational corporations and their senior executives.
- Our familiarity with the demands of busy expatriates helps us make your buying experience
painless and efficient on-premises or on-line, while still providing customer-specific designs cost-
effectively.
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